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43 posts

2026

Coming Soon

Ten Principles for Instrumentation Leadership (and What Comes Next)Coming Soon

·3 min read
leadership-teamsstrategy-roadmapping

Coming soon.

Coming Soon

From Data PM to Data Product Leader: The IC-to-Manager TransitionComing Soon

·4 min read
leadership-teams

Coming soon.

Coming Soon

Build vs. Buy for Analytics Infrastructure: A Recurring Evaluation FrameworkComing Soon

·3 min read
strategy-roadmappingplatform-architecture

Coming soon.

Coming Soon

Org Design for Data Product Teams: Conway's Law in PracticeComing Soon

·3 min read
leadership-teamsstrategy-roadmapping

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Coming Soon

Building the Business Case for Instrumentation InvestmentComing Soon

·3 min read
strategy-roadmappingleadership-teams

Coming soon.

Coming Soon

Managing a Data Product Portfolio: Where to Invest, Maintain, and SunsetComing Soon

·2 min read
strategy-roadmappingproduct-management

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Coming Soon

Making Invisible Work Visible: Internal Marketing for Data TeamsComing Soon

·3 min read
leadership-teamsproduct-management

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Coming Soon

The Instrumentation Roadmap: Balancing New Features, Migration, and Tech DebtComing Soon

·3 min read
strategy-roadmappingproduct-management

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Coming Soon

Managing Data Product Managers: Coordination-Output vs. Code-Output TeamsComing Soon

·3 min read
leadership-teams

Coming soon.

Coming Soon

Hiring for Instrumentation: Building a Team With No Existing PlaybookComing Soon

·3 min read
leadership-teams

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Coming Soon

Building a Data-Informed Product Culture Without More DashboardsComing Soon

·3 min read
leadership-teamsproduct-management

Coming soon.

Coming Soon

How to Measure the Impact of Instrumentation and Data ProductsComing Soon

·3 min read
metrics-measurementproduct-management

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Coming Soon

The Data Product Maturity Model: From MVP to Self-ServeComing Soon

·4 min read
product-managementstrategy-roadmapping

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Coming Soon

When to Rewrite Your Event Schema From ScratchComing Soon

·4 min read
schema-designstrategy-roadmapping

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Coming Soon

Migrating Instrumentation Without Breaking Dashboards and ModelsComing Soon

·4 min read
schema-designproduct-management

Coming soon.

2025

Coming Soon

Writing Requirements for What Not to Send: SDK-Level Collection ControlsComing Soon

·4 min read
schema-designproduct-management

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Coming Soon

The Analytics Code Review: What a PM Should Look ForComing Soon

·4 min read
product-managementmonitoring-quality

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Coming Soon

Managing Schema Evolution Without Breaking Downstream ConsumersComing Soon

·4 min read
schema-design

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Coming Soon

Build vs. Buy for Notification Telemetry: Why Third-Party Tracking Falls ShortComing Soon

·4 min read
experimentation-growthplatform-architecture

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Coming Soon

Using Instrumentation to Validate Audience Segment TargetingComing Soon

·4 min read
experimentation-growthmetrics-measurement

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Coming Soon

Debugging Instrumentation With Charles Proxy, mitmproxy, and HAR FilesComing Soon

·4 min read
monitoring-qualityplatform-architecture

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Coming Soon

Measuring Playback Quality of Experience: From Play-Press to First FrameComing Soon

·4 min read
monitoring-qualitymetrics-measurement

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Coming Soon

How to Run an Instrumentation Team: OKRs, Sprints, and Definition of DoneComing Soon

·4 min read
product-managementleadership-teams

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Coming Soon

Session Architecture: How Local Storage, Cookies, and SDKs Maintain IdentityComing Soon

·5 min read
platform-architectureschema-design

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Coming Soon

Connected TV Analytics: How Instrumentation Differs From Web and MobileComing Soon

·5 min read
platform-architecture

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Coming Soon

Instrumenting Cross-Device Authentication: License Plate and OTP FlowsComing Soon

·4 min read
platform-architectureschema-design

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Coming Soon

One Schema, Six Platforms: The Adapter Pattern for Multi-Platform InstrumentationComing Soon

·4 min read
platform-architectureschema-design

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Coming Soon

The Analytics SDK as Shared Infrastructure: Sessions, Identity, and ContextComing Soon

·5 min read
platform-architectureschema-design

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Coming Soon

From Raw Events to Consumer-Ready Data: The Transformation LayerComing Soon

·5 min read
platform-architecturemetrics-measurement

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Coming Soon

Shift-Left Validation: Embedding Schema Checks in Client DevelopmentComing Soon

·4 min read
schema-designmonitoring-qualityplatform-architecture

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Coming Soon

Schema Validation Across the Pipeline: From Authoring to WarehouseComing Soon

·6 min read
schema-designmonitoring-quality

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Coming Soon

Instrumenting What Users See vs. What Servers ServeComing Soon

·5 min read
schema-designmonitoring-quality

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Coming Soon

Composable Event Design: Building Blocks Over Monolithic SchemasComing Soon

·4 min read
schema-designplatform-architecture

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Coming Soon

The Five Layers of a Measurement StackComing Soon

·4 min read
fundamentalsplatform-architecture

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Who Has LeverageComing Soon

·1 min read
strategy-roadmappingleadership-teams

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Coming Soon

Anatomy of a User Session: How Clickstream Events Reconstruct ContextComing Soon

·4 min read
fundamentalsschema-design

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Where the Money GoesComing Soon

·1 min read
fundamentalsmetrics-measurement

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Proactive Data Quality: Building Stakeholder Trust Before Problems EmergeComing Soon

·5 min read
fundamentalsmonitoring-quality

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Building a Shot Detection PipelineComing Soon

·1 min read
platform-architecturemonitoring-quality

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The Data Product Manager Role: Bridging Engineering and AnalyticsComing Soon

·4 min read
fundamentalsproduct-management

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The Match Charting ProjectComing Soon

·1 min read
fundamentalsplatform-architecture

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How to Build a Measurement Plan That Starts With Business QuestionsComing Soon

·5 min read
fundamentalsmetrics-measurement

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Mise en Place: Why Instrumentation Is the Foundation of Product AnalyticsComing Soon

·3 min read
fundamentals

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