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An original blog series by Trevor McCormick
Series

Mise en Place

Recipes for instrumentation data product management

39 posts
Browse Series
Series

Court Vision

Creating unique sports data sets

2 posts
Browse Series
Series

Sim City

Complex decisions of small cities

2 posts
Browse Series

Start Here

1Coming Soon
Mise en Place: Why Instrumentation Is the Foundation of Product Analytics
2Coming Soon
The Match Charting Project
3Coming Soon
Where the Money Goes
4Coming Soon
How to Build a Measurement Plan That Starts With Business Questions
5Coming Soon
The Data Product Manager Role: Bridging Engineering and Analytics
6Coming Soon
Proactive Data Quality: Building Stakeholder Trust Before Problems Emerge
7Coming Soon
Anatomy of a User Session: How Clickstream Events Reconstruct Context
8Coming Soon
The Five Layers of a Measurement Stack

Platform & Architecture

Coming Soon
The Match Charting Project
Coming Soon
Building a Shot Detection Pipeline
Coming Soon
The Five Layers of a Measurement Stack
Coming Soon
Composable Event Design: Building Blocks Over Monolithic Schemas
Coming Soon
Shift-Left Validation: Embedding Schema Checks in Client Development
Coming Soon
From Raw Events to Consumer-Ready Data: The Transformation Layer
Coming Soon
The Analytics SDK as Shared Infrastructure: Sessions, Identity, and Context
Coming Soon
One Schema, Six Platforms: The Adapter Pattern for Multi-Platform Instrumentation
Coming Soon
Instrumenting Cross-Device Authentication: License Plate and OTP Flows
Coming Soon
Connected TV Analytics: How Instrumentation Differs From Web and Mobile
Coming Soon
Session Architecture: How Local Storage, Cookies, and SDKs Maintain Identity
Coming Soon
Debugging Instrumentation With Charles Proxy, mitmproxy, and HAR Files
Coming Soon
Build vs. Buy for Notification Telemetry: Why Third-Party Tracking Falls Short
Coming Soon
Build vs. Buy for Analytics Infrastructure: A Recurring Evaluation Framework

Product Management

Coming Soon
The Data Product Manager Role: Bridging Engineering and Analytics
Coming Soon
How to Run an Instrumentation Team: OKRs, Sprints, and Definition of Done
Coming Soon
The Analytics Code Review: What a PM Should Look For
Coming Soon
Writing Requirements for What Not to Send: SDK-Level Collection Controls
Coming Soon
Migrating Instrumentation Without Breaking Dashboards and Models
Coming Soon
The Data Product Maturity Model: From MVP to Self-Serve
Coming Soon
How to Measure the Impact of Instrumentation and Data Products
Coming Soon
Building a Data-Informed Product Culture Without More Dashboards
Coming Soon
The Instrumentation Roadmap: Balancing New Features, Migration, and Tech Debt
Coming Soon
Making Invisible Work Visible: Internal Marketing for Data Teams
Coming Soon
Managing a Data Product Portfolio: Where to Invest, Maintain, and Sunset

Leadership & Teams

Coming Soon
Who Has Leverage
Coming Soon
How to Run an Instrumentation Team: OKRs, Sprints, and Definition of Done
Coming Soon
Building a Data-Informed Product Culture Without More Dashboards
Coming Soon
Hiring for Instrumentation: Building a Team With No Existing Playbook
Coming Soon
Managing Data Product Managers: Coordination-Output vs. Code-Output Teams
Coming Soon
Making Invisible Work Visible: Internal Marketing for Data Teams
Coming Soon
Building the Business Case for Instrumentation Investment
Coming Soon
Org Design for Data Product Teams: Conway's Law in Practice
Coming Soon
From Data PM to Data Product Leader: The IC-to-Manager Transition
Coming Soon
Ten Principles for Instrumentation Leadership (and What Comes Next)

Schema Design

Coming Soon
Anatomy of a User Session: How Clickstream Events Reconstruct Context
Coming Soon
Composable Event Design: Building Blocks Over Monolithic Schemas
Coming Soon
Instrumenting What Users See vs. What Servers Serve
Coming Soon
Schema Validation Across the Pipeline: From Authoring to Warehouse
Coming Soon
Shift-Left Validation: Embedding Schema Checks in Client Development
Coming Soon
The Analytics SDK as Shared Infrastructure: Sessions, Identity, and Context
Coming Soon
One Schema, Six Platforms: The Adapter Pattern for Multi-Platform Instrumentation
Coming Soon
Instrumenting Cross-Device Authentication: License Plate and OTP Flows
Coming Soon
Session Architecture: How Local Storage, Cookies, and SDKs Maintain Identity
Coming Soon
Managing Schema Evolution Without Breaking Downstream Consumers
Coming Soon
Writing Requirements for What Not to Send: SDK-Level Collection Controls
Coming Soon
Migrating Instrumentation Without Breaking Dashboards and Models
Coming Soon
When to Rewrite Your Event Schema From Scratch

Metrics & Measurement

Coming Soon
Where the Money Goes
Coming Soon
How to Build a Measurement Plan That Starts With Business Questions
Coming Soon
From Raw Events to Consumer-Ready Data: The Transformation Layer
Coming Soon
Measuring Playback Quality of Experience: From Play-Press to First Frame
Coming Soon
Using Instrumentation to Validate Audience Segment Targeting
Coming Soon
How to Measure the Impact of Instrumentation and Data Products

Strategy & Roadmapping

Coming Soon
Who Has Leverage
Coming Soon
When to Rewrite Your Event Schema From Scratch
Coming Soon
The Data Product Maturity Model: From MVP to Self-Serve
Coming Soon
The Instrumentation Roadmap: Balancing New Features, Migration, and Tech Debt
Coming Soon
Managing a Data Product Portfolio: Where to Invest, Maintain, and Sunset
Coming Soon
Building the Business Case for Instrumentation Investment
Coming Soon
Org Design for Data Product Teams: Conway's Law in Practice
Coming Soon
Build vs. Buy for Analytics Infrastructure: A Recurring Evaluation Framework
Coming Soon
Ten Principles for Instrumentation Leadership (and What Comes Next)

Monitoring, Quality & Growth

Coming Soon
Building a Shot Detection Pipeline
Coming Soon
Proactive Data Quality: Building Stakeholder Trust Before Problems Emerge
Coming Soon
Instrumenting What Users See vs. What Servers Serve
Coming Soon
Schema Validation Across the Pipeline: From Authoring to Warehouse
Coming Soon
Shift-Left Validation: Embedding Schema Checks in Client Development
Coming Soon
Measuring Playback Quality of Experience: From Play-Press to First Frame
Coming Soon
Debugging Instrumentation With Charles Proxy, mitmproxy, and HAR Files
Coming Soon
Using Instrumentation to Validate Audience Segment Targeting
Coming Soon
Build vs. Buy for Notification Telemetry: Why Third-Party Tracking Falls Short
Coming Soon
The Analytics Code Review: What a PM Should Look For